Get to know us

Career opportunity brought Jake and Dora to Austin, TX in 2021 with Dora pursuing an Ethnomusicology PhD at UT and Jake performing analytics work at a Fintech Startup (Billd). Both of these opportunities were short-lived as in 2022 Dora found a passion in teaching music and Jake had the opportunity to independently consult as well as provide marketing services for PJ Winters. PJ has several years of experience in the Real Estate Investment industry, and together with Jake they generated a 7x ROI on their marketing investment in the first two years together. Cold Calling and Direct Mail were among the primary methods they used. TJay Passwater has been a close friend of Jake and Dora's for several years and has over 4 years experience in Paid Search Marketing.

During his time in real estate Jake began experimenting with putting GeoSpatial Analytics to use in marketing. GeoSpatial Analytics involves using satellite data to identify highly-specific characteristics of a property. After speaking with some experts in the solar industry Jake realized that by combining GeoSpatial Analytics with top-tier homeowner data he would be able to target the most likely buyers for solar panel installations with incredible accuracy. This includes identifying the homeowners who will financially benefit from solar the most. At Voltaic Marketing we take this approach in all of our business- Find the mutual benefit and the rest will be easy.